Estee Lauder Pure Color Long Lasting Lipstick: Maximum color impact. Long-wear, satin shine. Pure impact. Pure luxury. Pure emotion. Pure Color. Lead a Colorful Life. Intense, long-wearing color creates maximum impact. High fashion shades with medium-to full coverage. Luxurious formula pampers, comforts with Vitamins C and E plus natural moisturizers. Delicately fragranced with a delectable fresh fig scent. Dramatic. Provocative. Perfect.