NEW Covergirl Outlast All Day Lip Color. The #1 original long-wear lipcolor! Our advanced formula with resilient, brilliant coverage, color and shine gives you up to 16 hours of color that stays true in just 2 easy, breezy steps. Outlast has a moisturizing topcoat that helps lock in shine-no feathering, no bleeding. Food, Kiss and Workout-Proof, virtually life-proof. Moisturizing topcoat that keeps lips feeling moist, soft and smooth.